Friday, February 20, 2015

Oprah Magazine: Styling the Bennett House


I had a great opportunity back in December to style an entire Bennett House by brinca dada for the March 2015 issue of Oprah Magazine. The job came at a great time, since I had off from work over Christmas break, and I completed it in a little over a week (for comparison, my Ladies' Home Journal styling job took place over a few months). It was intensive but very fun.

The article is about how to "spiff up" your home for spring, so I had a framework from the editorial team to get me started. The photo editor knew that they wanted a modern, clean interior with specific things such as a large mirror in the entryway, plants on the upper level, a fireplace with birch logs, etc. So even before I had the house in hand, I started to consider what would work best from my collection.

About that house...I had to completely assemble it as part of the job. So, it was shipped to me flat and I immediately got to work. I'll be honest--it took me many hours to identify and organize the pieces and also get the adhesive off the windows. There was a lot of mental and physical elbow grease up front, but the results were great. It's a fantastic house that is a joy to style. 

Here is the completed house:


Once it was assembled, I had a much better sense of what furnishings would work. The house is closest to 1:16 scale, although 1:12 will also work. I realized the one thing I was lacking was a complete modern kitchen in 1:16 scale, so I ended up purchasing a Lundby Smaland one from a dollhouse store about an hour away.

Once I had the Lundby set, the rest of the kitchen came together quickly. The ceiling light is from IKEA and came in handy, and the clock is a favorite of mine from Bandai. I paired some colorful Reac Eames chairs with a custom dining table by Patie of Minisx2 on Etsy. The doggie was not planned by the magazine, but I added him in, and he made the cut! I love the way this room turned out.


The foyer also came together nicely. I ended up using a great 1:10 scale Bodo Hennig table, which worked well in that double-height space, along with a great graphic rug from minimodernistas. The mirror is a craft item, and I paired it with some funky fur boots by Re-ment. The light is a pull chain for a 1:1 scale ceiling fan from Lowe's, and the plant is AG Minis.


Yup, that's me
The biggest challenge was coming up with a modern fireplace and realistic birch logs. I ended up creating a fireplace with some wooden and plastic pieces and then actually found some real miniature birch logs at Michael's. I sent the magazine two different options and they ended up choosing the white one, which looks great with the picture frames by Paris Renfroe.


I was thrilled to be able to use a great "Long and Low" couch, pillow, and print ottoman by minimodernistas. They all worked really well in the space. 


The bedroom features a vintage German bed and a dresser, which I was not convinced would work in the space, but they did. 


The magazine was careful not to have the rooms be overtly midcentury modern; this was, of course, my original direction :)

No Eames for you!

No Risom, either!
They went for a Bodo Hennig chair instead, along with the globe fixture from minimodernistas.
The rooms went through some iterations, but not many. It was nice to see the house come together.


And yes, they kept the Mini Cooper, too!

Since the magazine hired a studio to take the photos, I had to pack up each of the furnishings and label everything according to its location. I also took pictures of the placements just in case. I then boxed up the house and drove it into New York City, directly to Hearst Corporation, which publishes the magazine.

My two older ones helped get everything safely into the Oprah offices :)


Here is the final spread, along with views of the individual pages. Very exciting!




The magazine added a red door, as well as a closet in the foyer



And my credit!!!


"Dollhouse Stylist." I LIKE IT. Hope you enjoyed the results!

34 comments:

  1. Fantastic Christine, the house looks amazing. Congratulations on the article. I love that miniatures are popping up more and more in magazines. Did you get to sup a coffee with Oprah? =0)

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    1. Thanks, Pepper! Nope, no coffee with Oprah, but I did get to walk in her footsteps through the Hearst offices. Probably the closest I'll get ;)

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  2. Seeing this wonderful piece of art (because that is what it is) reminds me of when you were little and loved to buy Hello Kitty miniatures. You would save up your $ and you would come home with your treasure. It was your passion then and it hasn't waned! Love it and love you Mom

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  3. Beautiful! creative! this is what fantasy is all about. If I weren't so out of scale, I would move right in!

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  4. Wahoo!!! How fabulous! :D Congrats!

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    1. High praise from you ;) Thanks for the kind words!

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  5. "Dollhouse Stylist?!?!!" Awesome, congratulations!!!

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  6. ¡Enhorabuena! Un trabajo estupendo.

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  7. So very happy for you! I'll have to keep my eye out for the magazine and see it in person. The house looks incredible! And I just love the title of Dollhouse Stylist!! Congrats! :D

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    1. Thanks so much, Kristine! That was the magazine's wording -- I wish I thought of it!

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  8. You did such a wonderful job, so quickly and it looks like you had lots of fun also. Congrats.

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    1. I had lots of fun with it, despite the work and tight timeframe. In many ways, the short timeframe is better than a longer-term project :)

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  9. I am so excited for you! The house is to use an old phrase..."out of sight!" lol I am very proud of you and will look for your work in the magazine. You inspire me!

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    1. Thanks so much, grandmommy! It is totally an "out of sight" house -- very cool and inspiring.

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  10. Congrats! What a phenomenal Job! "Dollhouse Stylist," I love it!

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  11. Great as expected, Chris! Congrats, congrats and congrats! I hope more of these opportunities pop up for you. I know you love it!

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    1. Thanks, MC. I do love it, it's a lot of fun and is a good kind of stress ;)

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  12. OMG, I can totally see how addictive this could become. I clicked thru to the link for the kitchen and stopped myself from going any further. Maybe I should be making miniature furniture--I still have a grand piano around here somewhere that I made in arch school. so damn proud of you. fx

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    1. Thanks, Fx! You know I'd love it if you applied your formidable architecture skills to a teeny scale...I'm game whenever you are!! And show me that piano!!!

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  13. Congratulations on a fantastic opportunity for which you did an outstanding job -- the house looks great! Let's hope that the architectural and designer talent of skilled miniaturists gets recognized and use in more of these type projects.

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    1. Thanks, mini2b! Yes, it's quite a little niche, but there is clearly a need for this type of work.

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  14. I Love it when Miniatures are given as much press as the Big Stuff in the world of design. Your collection of furniture and the way that it is styled in the house looks marvelous and I BET that readers would actually spend More Time reading that article because it is All Small than they might do otherwise.
    Well Done Christine! One small step for Mankind, and one Giant Leap for Minis! :D

    elizabeth
    p.s. Did you get to keep the doll's house?

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    1. Hi, Elizabeth! Thanks for your comment, and glad you liked the job! No, I did not get to keep the house...I think Oprah wanted it! ;)

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  15. What beautiful work! It's unusual to see scale handled so cleverly and precisely. If you like dollhouse humor, try my blog: dannydollhouse.blogspot.com Thanks! --Meg

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  16. I am so happy I finally took the time to read the March issue. You did a beautiful job using your ultimate sense of creativity. Congratulations!
    Felma

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  17. Brilliant work on the house - and congratulations on the article!

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  18. Beautiful work! I just love your house!

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